Case Study: Drupal 7 to Drupal 10 Upgrade
From Drupal 7 to 10 Without Breaking a Sale
RealWood Furniture upgraded their e-commerce platform with zero downtime, full data retention, and no loss in SEO or sales functionality
https://realwood.furnitureFurniture E-commerce
Regional furniture retailer with a 5-person team and a physical showroom in Chantilly, Virginia. Their site runs on Drupal and serves as both a product catalog and local e-commerce platform for the DC Metro Area.
Local SEO Preservation
Upgrade their aging Drupal 7 platform to Drupal 10 with zero downtime, full data retention, and no loss in SEO or sales functionality.
The Approach
Audit & Objectives
Assessed data structures, SEO reliance, custom product galleries, and checkout logic. Identified risks of breaking the visual layout or losing search rankings.
Migration Logic & Tooling
Created AI-powered scripts to extract, clean, and prepare product data, orders, customers, and SEO-relevant paths.
Theme & Design Reuse
Converted legacy theme to Twig-compatible version. Maintained pixel-perfect consistency across product listings, gallery layouts, and mobile experience.
Upgrade Process
Ran a trial upgrade on a cloned environment to iron out quirks. After sign-off, completed production upgrade in phases to keep the live store online.
Validation & QA
Used screenshot diffing, form and cart simulations, and structured test cases to verify data and design stability across all viewports.
SEO-Safe Commerce Upgrade
RealWood Furniture now runs on Drupal 10. The site looks the same but is faster, more secure, and easier to maintain. Product data and categories were preserved. Checkout remained functional throughout, and local SEO signals remained intact.
Key Matrics
- 100% data preservation
- 0 hours downtime
- No loss in search ranking
- Security updates now possible
- Faster mobile experience
